My favorite tool for this is Jungle Scout's Supplier Database tool which costs less than $50 a month (other more expensive options include Import Genius and Panjiva). Research tools which lean on public US customs records can be extremely valuable for finding and verifying suppliers. ![]() It's not just Chinese sellers-your US-based competitors are selling products from China, too.Ĭustom import records are public information in the United States, and there are multiple tools that allow you to simply search for a company name and see exactly how much these companies are importing from China. Just How Much Are Your Competitors Importing from China? These conferences are now held in several cities across the country each year and attract thousands of people, both those already selling on Amazon and those looking to sell on Amazon. One of the ways Amazon actively recruits more sellers is by routinely holding summits in Mainland China. The Chinese version of the Amazon Selling portal (translated into English) actively promotes how easy it is to get started selling on Amazon to hopeful Chinese sellers. Part of the way to achieve this is to deliver the flattest supply chain, and that means getting sellers as close to Chinese factories as possible. Related Reading: I Attended the Largest Chinese Amazon Seller Conference in the World Why Amazon Loves Chinese SellersĪmazon's mission is to provide customers with the lowest-priced products possible. One popular Chinese e-learning website has dozens of courses covering every selling on Amazon topic imaginable at prices ranging from $5 to $100. There is also no shortage of online marketers selling this dream. There's a robust ecosystem of courses teaching those in China how to sell on Amazon (starting for as little as 30 USD) When you combine this with China's rich manufacturing background, it's no wonder the dream of selling on Amazon is huge. Chinese marketplaces such as Aliexpress, Wish and TEMU have soared in popularity with American consumers recently as well. The two largest sites in China, JD.com and have, respectively, $67 billion and $40 billion in revenue (which, when combined, is over 40% more than Amazon's revenue). ![]() ![]() There are arguably a few other countries as comfortable with ecommerce as China. Let's examine why this love affair exists and also how many Chinese sellers there are. Let's start off with a love triangle: Amazon is in love with Chinese entrepreneurs, Chinese entrepreneurs are in love with Amazon, and the Chinese government is in love with Amazon. All you need to do is click a third-party seller's name, and it will bring up that Seller's address. In 2020, it started revealing every seller's address information. How Do You Identify a Chinese Seller on Amazon?Īmazon has made it very easy to determine if a seller is Chinese. So by doing some simple math, there are likely close to a million Chinese third-party sellers on Amazon. It's also estimated that there are 1,500,000 active sellers on Amazon. Sellers from the United States by comparison make up just 34.8% of all third-party sellers. How Many Chinese Amazon Sellers Are There?Īccording to our last research (see our related article Amazon Third Party Seller Breakdown by Country) over 63% of third-party sellers are from either mainland China or Hong Kong. Related Podcast: Episode 178 – How Chinese Sellers Are Manipulating Amazon and Outsmarting You We'll also re-explore some of the old tricks they've been using for some time now. In this article, we'll look at how many Chinese sellers there are and the tactics being used by Chinese Amazon sellers to manipulate the platform. In fact, by our own research, Chinese sellers make up over 63% of all third-party sellers on Amazon.
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